Refer to CScout Japan, AnnaDonna has a "Tired Skin Coating Suppli Moist Gel"targeting working women who need a long-lasting quick fix for the harsh affects of long hours and industrial strength air conditioners. The products function as an all in one with over 10 vitamins, hyaluronic acid, and co-enzyme 10. Meanwhile Dariya Cosme has launched "Mom's Companion Pride", another one step skin care product meant to simplify that contains a blend of the latest moisturizing elements.
The fact that marketers are creating two different target audiences - working women and mothers - for essential similar products is noteworthy in that it reflects a demand for individualized products. "Tired Skin Coating Suppli Moist Gel" costs ¥1,890 (about HKD$132) while " Mom's Companion Pride" comes in less at ¥1,155 (about HKD$109).Also worth mentioning is the October release of Shiseido's new Revital Granas skin care line aimed at the 30-something market.
This mid-range products line, priced ¥1,890 to ¥15,750 (about HKD$132 to HKD$1103), ostensibly has it's sights set on picking the designer bags of the growing number of career women feeling the first flush of the ageing process. The line will be available along with a digital skin analysis at department stores.*Special thanks for CSocut Japan for those information and photos
AnnaDonna Official Website:
http://www.rakuten.ne.jp/gold/annadonna/
Dariya Cosme Official Website:
http://www.dariyacosme.com/
Shiseido (Japan) Official Website:
http://www.shiseido.co.jp/
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